Ethical Guidelines 

​Moore Better Performance (MBP) is the leader in developing a definition and philosophy of food industry training and coaching, as well as establishing a set of ethical standards that trainers pledge to uphold. 
 
The MBP Code of Ethics (“Code”) includes a Philosophy and Definition of Coaching/Training, Standards of Ethical Conduct, and a Pledge by which all MBP trainers make a commitment to uphold the Code.  The purpose of the Code is to promote professional and ethical coaching/training practices.

MBP Code of Ethics  

Part One: MBP Philosophy of Coaching/training
Moore Better Performance adheres to a form of coaching/training that honors the client as the expert in his/her life and work and believes that every client is creative, resourceful, and whole. Standing on this foundation, the trainer’s responsibility is to: 

• Discover, clarify, and align with what the client wants to achieve 
• Encourage client self-discovery 
• Elicit client-generated solutions and strategies
• Provide training on food industry specific area the client does not possess   
• Hold the client responsible and accountable for clients self-set goals and agreed upon work pertaining to his/her business

Part Two: MBP Definition of Coaching 
Professional Business Coaching/Training is an ongoing professional relationship that helps people produce extraordinary results in their careers, businesses or organizations. Through the process of coaching/training, clients deepen their learning and understanding of food industry practices, improve their performance, and enhance their quality of life. 
In each meeting, the client chooses the focus of conversation, while the coach listens and contributes observations, questions and training. This interaction creates clarity and moves the client into action. Coaching accelerates the client's progress by providing greater focus and awareness of choice, as well as, benefiting from the trainer’s food experience. Coaching concentrates on where clients are now and what they are willing to do to get their business where they want to be in the future. 

Part Three: The MBP Standards of Ethical Conduct 
Professional Conduct At Large
As a coach/trainer: 

1. I will conduct myself in a manner that reflects positively upon the coaching profession and I will refrain from engaging in conduct or making statements that may negatively impact the public's understanding or acceptance of coaching as a profession. 
2. I will not knowingly make any public statements that are untrue or misleading or make false claims in any written documents relating to the coaching profession. 
3. I will respect different approaches to coaching. I will honor the efforts and contributions of others and not misrepresent them as my own. 
4. I will be aware of any issues that may potentially lead to the misuse of my influence by recognizing the nature of coaching and the way in which it may affect the lives of others. 
5. I will always strive to recognize personal issues that may impair, conflict, or interfere with my coaching performance or my professional relationships. Whenever the facts and circumstances necessitate, I will promptly seek professional assistance and determine the action to be taken, including whether it is appropriate to suspend or terminate my coaching relationship(s). 
6. As a trainer or supervisor of current and potential coaches, I will conduct myself in accordance with the MBP Code of Ethics in all training and supervisory situations. 
7. I will conduct and report research with competence, honesty and within recognized scientific standards. My research will be carried out with the necessary approval or consent from those involved, and with an approach that will reasonably protect participants from any potential harm. All research efforts will be performed in a manner that complies with the laws of the country in which the research is conducted. 
8. I will accurately create, maintain, store, and dispose of any records of work done in relation to the practice of coaching in a way that promotes confidentiality and complies with any applicable laws. 

Professional Conduct with Clients

1. I will be responsible for setting clear, appropriate, and culturally sensitive boundaries that govern any physical contact that I may have with my clients. 
2. I will not become sexually involved with any of my clients. 
3. I will construct clear agreements with my clients and will honor all agreements made in the context of professional coaching/training relationships. 
4. I will ensure that, prior to or at the initial session, my client understands the nature of coaching/training, the bounds of confidentiality, financial arrangements, and other terms of the training agreement. 
5. I will accurately identify my qualifications, expertise, and experience as a trainer and as a restaurant professional. 
6. I will not intentionally mislead or make false claims about what my client will receive from the coaching/training process or from me as their trainer. 
7. I will not give my clients or prospective clients information or advice I know or believe to be misleading. 
8. I will not knowingly exploit any aspect of the trainer-client relationship for my personal, professional, or monetary advantage or benefit. 
9. I will respect the client's right to terminate training at any point during the process. I will be alert to indications that the client is no longer benefiting from our coaching relationship and recommend changes in the process or termination of our training relationship. 
10. If I believe the client would be better served by another coach, trainer, or by another resource, I will encourage the client to make a change. 
11. I will take all reasonable steps to notify the appropriate authorities in the event a client discloses an intention to endanger self or others. 

Confidentiality/Privacy

1. I will respect the confidentiality of my client's information, except as otherwise authorized by my client, or as required by law. 
2. I will obtain agreement from my clients before releasing their names as clients or references, or any other client identifying information. 
3. I will obtain agreement from the person being trained before releasing any information to another person compensating me. 

Conflicts of Interest

1. I will seek to avoid conflicts between my interests and the interests of my clients. 
2. Whenever any actual conflict of interest or the potential for a conflict of interest arises, I will openly disclose it and fully discuss with my client how to deal with it in whatever way best serves my client.
3. Whenever I take on a new client in the same geographic area with the same type of menu and service methods, I will notify the current client. 
4. I will disclose to my client all anticipated compensation from third parties that I may receive for referrals of that client. 
5. I will only barter for services, goods, or other non-monetary remuneration when it will not impair the coaching relationship. 

Part Four: MBP Pledge of Ethics 
As a professional coach/trainer, I acknowledge and agree to honor my ethical obligations to my clients and colleagues and to the public at large. I pledge to comply with the MBP Code of Ethics, to treat people with dignity as independent and equal human beings, and to model these standards with those whom I coach. If I breach this Pledge of Ethics or any part of the MBP Code of Ethics, I agree that the MBP in its sole discretion may hold me accountable for so doing. I further agree that my accountability to the coaching profession for any breach may include loss of my coaching credentials.