“Anything worth doing is worth doing poorly--until you can learn to do it well.”
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Click the PDF icon above to download.
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This is a must do audit for your food truck. Grade yourself on key marketing areas and develop your plan to improve those areas missing the mark!
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Click the PDF icon above to download
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Marketing your food truck is an ongoing never-ending task. Marketing is so much more than a social media post and crossing your fingers. If you already own a truck, you are marketing it at this very moment. The question is "Is your marketing helping or hurting your business?"
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Click the Spreadsheet icon above to download
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This spread sheet does all the heavy lifting for figuring out your exact costs on all your recipes and assembled products. The sheet is highly detailed and does have a slight learning curve. Included is a free hour of consultation with me to assist you in getting your pricing right and profitable. The work can be tedious for large menus but the payoff in future profits will be well worth the time! It is best to use EXCEL as other programs and Google Sheets lose some functionality.
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This manual gets into details rarely discussed in a food truck setting. Topics include a review of basic menu price, creating recipes for each product a food truck sells, how to predict future sales, creating a par stock based on historical data rather than guessing. Plus, basic tips on controlling food cost via your menu design and suggestive selling.
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Complete instructions on pricing your menu for profit. Including how to create value in your food, writing a recipe for your final product and what items are often overlooked. Detailed explanation on the math behind food cost and the recommended goal percentage a food truck should achieve.
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No one likes to wait yet food trucks make people wait TWICE. Learn how to improve your service, how to anticipate cook for the "cook to order" fanatics. Details on cross training, time goals for each position and teamwork and how it impacts service.
Handling a guest complaint on your food truck does not have to a nerve-racking experience nor does it mean your business will lose money. There is a simple procedure to help guide you through the anxious moments as you speak to your guest about a problem. Best of all we teach a procedure to turn those complainers into raving fans that help grow your business.
Knowing down to the penny how much it costs to operate your truck is the single most important number to your business. This sheet helps with all the math that goes into figuring that number.
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Recruiting, interviewing, hiring, and training you staff is and ongoing process. This guide lays out where to find staff, how to interview them and once hired how to train them to help make your truck the best in town.
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