Wheels to Web: Running Your Own Food Truck Marketing

When you’re running a food truck, many of your customers are likely to be cultivated in person, but if you want to grow your brand beyond the food court, it’s essential to carry out some marketing basics. In this article, we’ll explore a few simple strategies and help you to become your own marketing department.
 
Understanding Marketing
 
Before you launch a campaign or deploy new technology, it’s important to get to grips with the simple tenants of marketing and how these may apply to your food truck business.
 

• Values, voice, and visuals: Your first point of action when aiming to carry out marketing operations is to establish brand values, voice, and visuals. These are the core beliefs of your brand, the manner in which it communicates, and the visuals (such as logo, color scheme, etc.) that it chooses to represent itself with.

 

• Target markets: When marketing your business, identifying your target market is critical to success. This begins with consideration for your potential customers’ needs, preferences, and spending habits. Think about how you can reach them and why they should buy from you, then use this information to develop core customer profiles.

 

• Marketing channels: As important as ‘who’ is, ‘where’ you carry out your operations. Depending on your brand vision, target market, and the nature of the business itself, you’ll want to think about whether to deploy on social media, search engines, email, or other platforms.

 
Delivering Marketing
 
Trying to strategize how to actually implement your marketing campaigns can be tricky. You’ll have to consider budget, reach, audience controls, market factors, and more.
 

• Budgeting: There is no golden rule when it comes to budgeting for a marketing campaign, but generally speaking, it helps to work out your key goals and go backward from there, calculating what you’ll require for each stage to eventually hit your targets.

 

• Social media: For food truck businesses, social media is an inevitable rite of passage. Take some time to work out how you can best leverage TikTok, Instagram, Snapchat, and others to hit potential customers when they’re hungriest and create bright, exciting, and delicious-looking content.

 

• Digital tools: Trying to manage every facet of your marketing manually is really an uphill struggle when you consider the breadth of digital tools that have emerged in recent years to help. Take a look at CRMs, social media management programs, creative design tools, and more.

 
Refining Marketing
 
After you’ve launched your campaign, there’s still lots of work to do tracking/analyzing results and making refinements to your approach.
 

• Tracking: Bringing in analytics tools will help you to monitor the success of your efforts and make adjustments that will improve efficiency. If you’re not mathematically minded, it’s worth learning about this side of the process and how to use Google Analytics and other programs.

 

• Reskilling: If you want to sharpen up your marketing skills, it may be worth looking into business degrees. Many of these focus on subjects like business communications, accounting, or management - skills that ultimately feed back into the success of your company. Some courses can even be completed entirely online - this may help you to fit studies around your ordinary, full-time responsibilities.

 
When you’re running a food truck, marketing can often seem irrelevant to business, but whether you’re leveraging social media, downloading the latest tracking tools or even returning to education to brush up on your skills, it’s important to think about how you can go about sharpening your expertise and promoting your business.
 
At Moore Better Performance, our mission is to develop a strong moral, legal and ethical foundation in all aspects of food service for ourselves and our clients. Our goal is to provide accurate information paired with detailed training and motivational coaching to enable our clients to soar above their competition. Learn more at: www.moorebetterperformance.com
 
 
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