Your best-selling product was recalled by the FDA and it is all over social media and TV. What should you do? How do you handle guest questions? Is it time to throw in the towel and sell out? Will your guests even care?
In fact, on average, there is a food related FDA recall every 3 days. Didn’t know that did you? Most food related recalls are so small reporters don’t care because it is not “big enough” news. Since 2010 there have been 675 individual recalls involving anywhere from a few hundred pounds of food to millions of pounds. The problem really is not IF a recall happens but WHEN a recall happens and if it involves your specific brand products or your product line. The summer 2017 Sabretts recall impacted all hot dog vendors even ones not specifically advertising Sabretts.
What should a street vendor do? Be proactive:
The absolute worst thing to do is nothing. Sitting around whining about taking a beating and how slow today or yesterday was will not improve tomorrow. Be up talking to everyone in ear shot about food safety and how committed your cart or trailer operation is to it. Brag about knowing about the recall BEFORE it hit the news, if you did. Show off the case or packaging with the good manufacturing dates. Print off the email from FSIS showing the tainted manufacture dates with your products safe date listed. Just be prepared you will survive!
I have had a passion for helping people since an early age back in rural Kentucky. That passion grew into teaching and training managers and owners how to grow sales, increase profits, and retain guests. You’ll find a ton of information here about improving restaurant and food cart/trailer operations and profits. Got questions? Email me at Bill_Moore@live.com